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Examples of our blogs below.
Ensuring that Your Website Survives Google Updates
Ever since the Google updates, many website owners are finding it increasingly difficult to reach that desirable higher search engine ranking. This is the most important for website marketing. Things have radically changed over the past years, and SEO is much different today than it used to be. The key is ensuring that your website contains quality content. In fact, many SEO bloggers now focus on content as opposed to any other source for rankings.
Instead of simply inserting into your blog with the desired keywords for your niche, the content must contain quality; it has to offer something valuable to your readers. It should be unique, meaning you cannot simply re-use something that someone else has used. It needs to be completely free of errors. You need to consistently update your site with new content in order to impress Google.
Another tip is to attach a blog to your site. Blogs are simply a must for websites today and you can satisfy Google by adding posts regularly to a blog. An SEO blogger can provide you with content that will keep your blog fresh and provide valuable and quality information for your readers, which in turn will satisfy Google. The thing to keep in mind is that you are now writing for human readers as opposed to search engine spiders. Unnecessary keyword stuffing is definitely a no-no. Natural writing is key. You no longer need to focus on the keywords per se but consider the content.
Take the time to read the Google terms to see what your site may be missing. It is imperative that you understand these changes and adhere to them. Follow these new rules precisely and your site is sure to not only survive these changes, but thrive in the new environment and reach those desired higher rankings.
Understanding How Google Algorithm Updates Affect Your Website
Everyone that does business on the internet knows the importance of Search Engine Optimization. If you own a website then you are aware that effective Search Engine Optimization can bring your website to the top of the search engines results pages. This in turn makes it so that customers and clients can easily find you when doing Google searches. This leads to more traffic to your site and ultimately a higher level of online success.
That being the case, many are scared of these new updates because they are unaware of how to satisfy Google under their new terms. Generally speaking, your main concern should be the blogs and articles content. Any articles, blogs and other content on your site must be of the highest possible quality. What does this mean to you? It means that you can no longer post poorly written content. It means that you may need to consider hiring a professional SEO blogger to keep your blogs filled with quality content.
It means that you need to ensure that all of your content is now written for people as opposed to search engine spiders. While you certainly still want the search engines to rank you higher based on the content that you have up, you have to provide content that is actually interesting for people to read. Instead of articles that contain every imaginable keyword for your niche, your articles now have to be completely readable and contribute something of value to your overall site.
This is not as difficult as it sounds. You just have to know what quality content is. If you are still putting up articles and blog posts that are filled with keywords you are going to be penalized. SEO is still important, particularly now with the new updates. Good SEO is critical. You have to ensure that you are using SEO techniques that have been approved by Google and that meet with the guidelines of the new updates. You need a good writer or you need to be enough of an expert to write relevant yet interesting content.
Writing Google Friendly Web Content
Since the Panda and Penguin updates that Google made, everyone with an online presence has worried about their sites and how to get them to higher rankings with search engines. Many have found their rankings fall much farther than they would have wanted. While some marketers are certainly not surprised by the new terms, many are worried about how they are going to get that desirable higher ranking.
With the new updates, articles and blog posts now have to be more grammatically corrected, unique and more interesting for readers. This simply means that you have to provide great content and that content cannot be anywhere else online. Some say that these are much needed updates which will eliminate trashy content that is completely unreadable while others simply have no clue as to how they are going to satisfy these new requirements.
If you do not have an SEO blogger, it may be time for you to get one. If you are planning to write your own content, there are a few things that you will need to keep in mind when writing. Google wants to see content that adds value not only to your site but to the internet world in general. This means no stuffing your articles and blogs with keywords simply for the sake of having those words included. You still need to use relevant keywords but you have to use them in the proper context. If you are not a writer then you will need to find one that can provide you with high quality articles that are written for the human eye as opposed to search engines.
The new updates are not going to be impossible to overcome but it will take a bit of work to get your site ready if you are not currently offering quality writing. Take some time to look at Google’s new terms and learn how to write engaging and relevant articles related to your niche.
Is Article Marketing Still an Effective SEO Tool?
For many years, article marketing has been an effective SEO tool. Due to the recent Google Penguin updates however, many have wondered if this tactic can still hold its weight in water. Article marketing has provided many website owners with quality back links to their sites and has helped many to become established as experts in their niches. Now, some are thinking that perhaps article marketing is not really the way to go. In understanding how article marketing is still relevant, you have to understand the updates that Google has implemented.
The Penguin update focuses more on the actual content that sites have provided. Instead of using content to stuff keywords in that are relevant to a specific niche; Google wants sites to contain content that is considered to be high quality. If you are not an expert SEO blogger, this may be a bit confusing to understand. The Penguin update deals with the material that Google considers to be spam and stuffed with keywords but that relates to back links that revert to your site. For instance, if you submitted a 500 word article to several different article directories and all of those articles include the exact same keyword anchor text, Google is going to penalize you. While you have to ensure that your links are relevant, you also have to ensure that you are not simply regurgitating the exact same content over and over again, even if you word that content just a bit differently.
Keeping your keyword density to around 2 percent will still give you the links that you want back to your site and will be considered higher quality as far as the actual content goes. You should strive to publish content that reads well and contains interesting aspects. If you have already been penalized due to these updates, there is a way for you to recover. You will need to correct whatever issue caused the penalty and ensure that you provide better content in the future.
Keeping Your Site on Google’s Good Side
Some site owners are completely lost as to how they are going to deal with Google’s Penguin updates. Google releases many updates to its algorithms every year. The reason that the Penguin and the Panda updates have received so much attention is because they deal with an aspect of online marketing that many find difficult.
These updates are about providing quality content. This means that any content on your site now needs to be of a higher quality than it was before. For many, this means retaining an SEO blogger who knows how to write interesting articles and blogs that not only satisfy Google, but readers as well. If you are trying to stay on Google’s good side and get those higher page rankings that are important for any online marketer, you have to keep a few things in mind.
Good SEO is about maintaining balance. You should make sure that the content on your site contains the keywords or key phrases needed to reach those higher rankings but that content also has to be considered good quality. You want all articles and blogs on the site to provide a good reading experience. This means no more inserting keywords into places where they do not make sense and no more using multiple versions of the same keyword in your content. A good keyword density is around 2 percent so no more than 2 to 3 of the same keyword for each 500 words of content. Of course, you are going to have more than one keyword or phrase so it is important that you learn more about keyword density and how to incorporate the required density into your content. Stuffing keywords is simply not going to be allowed by Google any longer. Take some time to ensure that your content is high quality and well readable and Google will thank you with higher page ranking.
How Google’s Penguin Update Has Affected the SEO Industry
SEO is a very important part of getting your website noticed. This has not changed since the Google updates but how SEO is done is now quite different. It is time to reconsider your SEO strategy in order to comply with Google’s new requirements. There are still many SEO firms that can provide you with what you need to see your page rank as highly as you want it. Hiring an SEO blogger is actually a good idea, particularly if you are not ready to write your own content.
Content here is the key word. Google now wants to see websites that offer something of value with regards to new information. This means that you have to provide content that is interesting and readable. Think about it this way; in the past you may have used various key phrases and keywords in order to get Google to notice you. Stuffing content with an excess of keywords will still get you noticed but not in a positive way. Now, you have to ensure that the content you provide is written for the reader as opposed to the search engine spiders. This means that Google wants you to satisfy your visitors with good content and not something that is merely stuffed with every keyword that could possibly relate to your business.
Keywords that do not make sense are not likely going to survive the update. You have to be using keywords and phrases that flow well with the rest of your articles. You also need to ensure that you are updating your site with fresh content on a regular basis. SEO firms know this and fully understand what Google wants to see. If you are not technically an expert in search engine optimization, now is the time to consider hiring someone who is. Your site will simply fall by the wayside if you are not ready to meet these updates head-on. Find an SEO firm that offers good results and above all, ensure that any content that you use is well-written and high quality.
How to Manage Google Algorithm Updates
If you are feeling a bit threatened by the Google Penguin update, you are certainly not alone. Google has made quite a few changes to how it penalizes websites and many are thinking that their days of high page ranking are over. This is not entirely true. You can effectively manage these updates if you know what the updates entail and what is expected of you as per Google requirements.
The Panda update was designed to ensure that all websites provide quality. Quality should be evident in your articles, blog posts, backlinks and everything else that you expect search engines to look at when ranking your site. Now, if you are not an expert SEO blogger there is still hope for getting your site to the top of the search engine results pages. You simply have to ensure that your content, and this includes all content, provides high quality.
This is not as difficult as you may think. Google wants to do away with spammy content and articles that are stuffed with keywords. If you are using relevant keywords in your posts then you are on the right track. You just have to make sure that your articles are not overly filled with those keywords. Using the same keyword or key phrase multiple times in one article is going to get you pinged by Google. You have to read through your content carefully and ensure that it makes sense and adds something of value to your site.
In short, you are now required to write for human readers. Everything that you post has to be written in an interesting and engaging way while still containing the keywords that you need. If you are unsure of how to write, consider hiring a professional writer or an SEO firm that can do the job for you.
How Blogging Can Benefit Your Business
Blogging is an essential part of any SEO platform. Many business owners are completely unaware of the benefits of blogging and how it can help to improve customer relations, reputation and search engine rankings. If you have not yet set up your business blog, now is the time to do so and there are a number of benefits that you can enjoy.
Blogs offer a very low cost way for you to market your business. There are blogging platforms that you can use for free so the cost is completely nil. Once you have your blog set up, you only have to invest your time on occasion to ensure that you keep it filled with relevant and interesting content. If you have little time to invest, you can hire a professional SEO blogger who can keep your blog filled with engaging posts that will interest your readers.
Blogs give you much more exposure to your business and allow you to network in a sense. Your company blog can help you to keep your company visible so that it is always in the minds of your potential customers. Blogs allow you to establish yourself as an expert in your industry which is essential when it comes to marketing your business. You want your customers or clients to trust that your business is the best for their needs. Establishing yourself as an expert allows you to build their trust.
Blogging also gives you links. If you have an offsite blog, you can link directly to your company website which helps to build your importance in search engines thus increasing your page ranking. You may even be able to exchange links with other relevant blogs in your industry in the future which will help to build your ranking even higher. You also get the chance to provide more visibility for your specific products or services. A company blog can be used to showcase your products so you can educate your customers about them and get them interested.
You have to ensure that you are providing SEO optimized blog content so that it helps to bring about exposure for your company website. If you are not able to write the content yourself, a professional blogger or SEO firm will be able to ensure that your blog is filled with relevant and interesting content that will point readers to your company site. Blog marketing is essential in helping you to establish yourself in your industry and in getting traffic to your main company site. While it does take a bit of time to get a blog started, it costs very little to nothing and can provide you with amazing results.
If you are planning to hire an SEO company to handle your blogging, it is essential that you ensure you are getting quality services. A company that has little experience is not likely to give you the results you want. Make sure that you do your research and choose a company that is cost effective and one that offers high quality content and SEO services.
Writing Blog Posts that Rank Well
When it comes to getting attention to your website, a blog is a good way to go. What you need to consider however is that simply posting content on your blog is not enough. You want your blog to rank well so that it draws good attention to your main site. In order to do this you have to be very careful with your content writing.
There are a few ways that you can ensure you are writing blog content that gets a high ranking. One of the best ways to ensure that you are getting quality results is to hire a professional SEO blogger. Someone with experience in SEO will be able to use your relevant keywords and ensure that your content is engaging and high quality which is essential in getting you those high rankings. If you choose to write your own blog content, there are a few things that you need to keep in mind.
First, you have to ensure that you are using topics that are keyword rich. Take the time to run your keywords through Google’s keyword tool for Adsense. This will give you a number of just how many people each month are performing searches based on those specific keywords. This allows you to know if you are using keywords that are going to get noticed on the search engines. Understand that the higher the competition for certain keywords the harder it is going to be to get on that coveted first page.
Next, you have to be certain that your titles care interesting and engaging. You want to know that people are going to stop and read your content so create titles that will catch their attention. You can use your relevant keywords in your title as well but remember that you do not want to overdo the use of keywords. This can get you into a lot of trouble with Google so it may be best to simply choose an interesting title that is along the lines of your topic but not stuffed with keywords.
Speaking of stuffing keywords, you cannot overuse any of your keywords according to Google. A post that is simply filled with keywords and one that really makes little sense is not what you are going for. If you overuse any of your keywords and keyword phrases, Google and the other main search engines may punish you because you have focused too much on keywords and not enough on quality. While keywords used to be the only way to go, today is all about interesting and high quality content. You have to be certain that you are offering something valuable to your readers and something that is more interesting than it is filled with relevant keywords.
If you are not a writer by nature, it simply makes better sense to hire someone to do the content for you. You will have to pay to have it written but it will be much more beneficial to have quality content on your blog as opposed to copy that is going to get you pinged by the search engines. If you plan on having a blog that helps to direct traffic to your website, you have to ensure that your blog offers something of interest.
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